Getup Expanded: Bold Slab Serif for Branding
Working on a new branding project for a local café, I found myself scrolling through my font library, searching for something that could capture the energy and warmth of the space. The client wanted a visual identity that felt approachable yet confident, something that would stand out without being overwhelming. That’s when I reached for Getup Expanded.
Getup Expanded is a slab serif typeface with wide proportions and heavy slab serifs. It has this commanding presence that makes it perfect for headlines, logos, and anything that needs to make an impression. The weight variations—from thin to extra black—give it a lot of versatility, which is exactly what I needed for this project.
I started by testing it on a logo draft. The first thing I noticed was how it added a sense of authority and stability. The thick strokes and extended x-height made the text feel grounded, while the wide body gave it a modern, expansive look. It wasn’t too aggressive, which was great because the café had a cozy, welcoming vibe.
As I moved into packaging design, I experimented with using Getup Expanded on product labels and menu boards. The font held up well at different sizes, and even in smaller formats, it maintained its clarity and impact. It worked especially well as a headline font, drawing attention without competing with the rest of the design elements.
One of the things I appreciated about Getup Expanded was how it paired with other fonts. I tried combining it with a soft sans serif for body text, which created a nice contrast. The slab serif brought structure and strength, while the sans serif added a touch of modernity and readability. It was a balance that felt natural and professional.
For social media graphics, I used Getup Expanded as a header font on Instagram posts and Facebook banners. The boldness of the typeface made it easy to read from a distance, which is important for online content. It also helped reinforce the brand’s personality—confident, stylish, and a bit playful.
When working on printed materials like business cards and flyers, I made sure to test the font at various sizes. At 12pt, it was still legible, but I preferred using it at larger sizes for maximum impact. It’s not the best choice for long blocks of text, but as a display or accent font, it shines.
One of the key considerations when choosing a font is how it looks in real-world applications. I placed Getup Expanded on a shop sign, and it immediately caught the eye. The wide letters made the sign feel more prominent, and the heavy serifs gave it a tactile quality that felt authentic. It was exactly the kind of visual statement the client wanted.
Another thing I liked about Getup Expanded was the range of weights available. From the delicate thin to the powerful extra black, each weight had its own character. This allowed me to create visual hierarchy without having to rely on multiple fonts. It made the design process smoother and more cohesive.
For the website header, I used the bold weight of Getup Expanded to create a strong first impression. It worked well with the site’s color scheme and complemented the overall aesthetic. The font didn’t overpower the design, but it definitely made a statement.
When working with clients, I always recommend testing a font in multiple contexts before committing to it. Getup Expanded is no exception. I suggest trying it on different surfaces, from digital screens to printed materials, to see how it performs. Pay attention to how it looks at various sizes and in different lighting conditions.
If you’re looking for a premium font that can elevate your brand identity, Getup Expanded is worth considering. Its bold slab serif style gives it a strong visual presence, making it ideal for logos, headlines, and signage. It’s a versatile choice that can work across a variety of design projects, from packaging to web design.
For designers who want to add a touch of sophistication and power to their work, Getup Expanded offers a unique blend of strength and elegance. Whether you're working on a small business project or a larger creative campaign, this font can help you make a lasting impression.
Ultimately, the right font can make all the difference in how a brand is perceived. With its wide proportions and heavy serifs, Getup Expanded brings a sense of confidence and authority that can enhance any design project. It’s a font that doesn’t just look good—it feels right.
